Cookie Policy

1. Who We Are

Bathroom Converter is a trading brand of Outsourced Constructions LTD (“we”, “us”, “our”).

Registered company name: Outsourced Constructions LTD
Company number: 10724738
Registered office: 7 Bell Yard, London, England, WC2A 2JR
Privacy contact email: [email protected]

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, understand how users interact with pages and measure the effectiveness of advertising and marketing.

We may also use similar technologies such as tracking pixels, scripts, tags, local storage and analytics identifiers. In this policy, we refer to all of these together as “cookies” unless stated otherwise.

3. How We Use Cookies

We may use cookies and similar technologies to:

• make the website work properly;
• remember your settings and preferences;
• support form submissions, surveys and report request flows;
• measure website traffic and user behaviour;
• understand which pages, guides or landing pages perform best;
• track the effectiveness of Google Ads, Meta/Facebook ads and other marketing activity;
• improve our website, enquiry flow and bathroom planning experience;
• support remarketing, attribution and conversion measurement where you have consented.

4. Types of Cookies We May Use

Strictly Necessary Cookies

These cookies are essential for the website to function properly. They may support security, page navigation, form delivery, cookie preference storage, load balancing and other core site features.

These cookies do not usually require consent because they are necessary for the operation of the website or for a service you have requested.

Analytics Cookies

These cookies help us understand how visitors use the website, such as which pages are visited, how users move through the site, what content performs best and whether users complete enquiries, surveys or report requests.

We may use tools such as Google Analytics or similar website measurement technologies for this purpose.

Advertising and Attribution Cookies

These cookies help us understand the performance of our advertising and marketing campaigns. They may track visits, actions, lead submissions, page views and conversions after a user interacts with one of our adverts.

We may use technologies connected with Google Ads, Meta / Facebook, including the Meta Pixel, and similar advertising or attribution tools.

Functionality Cookies

These cookies help remember your settings and improve your experience, for example by remembering cookie preferences, survey progress or similar interaction choices.

5. Cookies and Tools We May Use

Depending on how the website is configured from time to time, we may use cookies or similar technologies provided by:

• Google Analytics – to analyse website traffic and behaviour;
• Google Ads – to measure ad performance, conversions and campaign relevance;
• Meta / Facebook technologies – including the Meta Pixel and related tools for conversion tracking, audience insights and remarketing;
• website platform, hosting, security or form providers;
• CRM, survey, report-generation or lead-management providers;
• other analytics, optimisation or tracking tools used to improve the service.

Specific cookies may change over time as we update the website, tools, forms, survey systems, reporting logic or marketing setup.

6. Information Collected by Cookies

Cookies and similar technologies may collect information such as:

• IP address;
• browser type and version;
• device type and operating system;
• pages visited and time spent on the site;
• buttons clicked and forms started or completed;
• traffic source and campaign identifiers;
• referring website or ad platform;
• approximate geographic location;
• technical event and conversion data.

Some of this information may be linked to personal data where you submit your details through a form, survey or report request.

7. Consent for Non-Essential Cookies

We ask for your consent before placing non-essential cookies on your device, including analytics and advertising cookies, except where the law allows otherwise.

When you first visit the website, you may be shown a cookie banner or preference tool allowing you to accept, reject or manage non-essential cookies.

You can change your choices at any time using our cookie settings tool, where available, or through your browser settings.

8. How to Manage Cookies

You can control cookies in several ways:

• by using the cookie banner or preference centre on our website, where available;
• by changing your browser settings to block or delete cookies;
• by using privacy controls offered by certain third-party platforms.

Please note that blocking some cookies may affect how the website functions. Certain forms, surveys, report request flows or interactive features may not work properly if some cookies are disabled.

9. Third-Party Cookies

Some cookies may be placed by third-party services integrated into our website, including analytics, advertising, video, embedded form, CRM, scheduling or report-related tools.

These third parties may collect and process information in accordance with their own privacy and cookie policies. We do not control all third-party cookies once those services are active.

10. Cookies, Lead Tracking and Report Requests

Because Bathroom Converter operates as a bathroom planning and lead-generation platform, some cookies and related technologies may be used to understand:

• which advert, page or campaign led to a report request or enquiry;
• whether a user started or completed a survey;
• whether a user requested a personalised bathroom report;
• which content areas help users move towards an enquiry or fitter match;
• how our marketing and landing pages can be improved.

This helps us optimise the website, improve user journeys and better understand how people interact with our bathroom planning tools and lead forms.

11. International Data Transfers

Some third-party cookie providers, analytics providers and advertising partners may process data outside the UK. Where that happens, we aim to ensure appropriate safeguards are in place in accordance with applicable data protection law.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, service providers, technology stack, legal obligations or marketing tools.

The latest version will always be published on this page with the updated effective date.

13. More Information

For more information about how we collect, use and share personal data, please see our Privacy Policy.

If you have any questions about this Cookie Policy or our use of cookies, please contact:

Outsourced Constructions LTD
Trading brand: Bathroom Converter
Email: [email protected]