Privacy Policy

1. Who We Are

Bathroom Converter is a trading brand of Outsourced Constructions LTD (“we”, “us”, “our”).

Registered company name: Outsourced Constructions LTD
Company number: 10724738
Registered office: 7 Bell Yard, London, England, WC2A 2JR
Privacy contact email: [email protected]

For the purposes of UK data protection law, we are the data controller of the personal data described in this Privacy Policy, unless stated otherwise.

2. What This Policy Covers

This Privacy Policy applies to personal data we collect through:

• the Bathroom Converter website;
• surveys, quote forms and planning questionnaires;
• report request and bathroom planning tools;
• email, phone, SMS, WhatsApp or other direct communications with us;
• lead forms, ad forms or landing pages connected to our advertising campaigns;
• analytics, cookies and similar technologies used on our website.

3. The Personal Data We Collect

Depending on how you use our website or services, we may collect and process:

• Identity and contact data – such as your name, email address, phone number and preferred contact method.
• Property and project data – such as postcode or area, type of bathroom, estimated size, budget range, project stage, preferred features, desired finishes, timeline, photos, notes and other details about your renovation plans.
• Survey and planning data – your answers to our questionnaire, stated priorities, design preferences, requirements, pain points and project goals.
• Report-related data – information used to create a personalised bathroom planning report, estimate range, scope summary, recommendations or fitter-matching output.
• Communication data – records of messages, emails and other contact with us.
• Technical and usage data – such as IP address, browser type, device information, pages viewed, approximate location, referral source, campaign identifiers and interactions with our website.
• Marketing and consent data – such as your preferences, opt-in status and cookie choices.

4. How We Collect Your Data

We collect personal data:

• directly from you when you complete a form, request a report or contact us;
• from your use of our website and related tools;
• from cookies, pixels, tags, scripts and analytics tools, where permitted;
• from advertising platforms or lead forms where you submit your details through an advert;
• from trusted service providers who help us operate the website, generate reports, manage enquiries or communicate with you;
• occasionally from third-party fitters or partners when they refer your enquiry back to us or provide an update about your request.

5. How We Use Your Personal Data

We use personal data for the following purposes:

• to respond to your enquiry and communicate with you;
• to assess your bathroom project requirements;
• to generate or assist in generating a personalised bathroom planning report, estimate range, recommendations or project summary;
• to help qualify your lead and determine whether your project is suitable for our process or network;
• to connect or introduce you to selected verified bathroom fitters, designers, installers or related service providers;
• to improve our website, survey flow, reporting tools and user experience;
• to measure the performance of our marketing and advertising campaigns;
• to maintain records, prevent misuse, detect fraud and protect our business;
• to comply with legal, regulatory, tax, accounting or enforcement obligations;
• to send service-related messages and, where permitted, marketing communications.

6. Our Lawful Bases for Processing

Depending on the context, we rely on one or more of the following lawful bases:

• Taking steps at your request before entering into a contract – for example, when you ask us to review your bathroom plans, prepare a report, discuss your project or help you find a suitable fitter.
• Legitimate interests – for example, to run and improve our website, manage enquiries, operate our bathroom planning process, generate useful planning outputs, administer referrals, maintain records, protect our business and understand how our services perform.
• Consent – where required, including for non-essential cookies and similar tracking technologies, and for certain marketing communications.
• Legal obligation – where we need to keep records or disclose information to comply with law, regulation, legal process or enforcement requests.

7. Automated Tools and Report Generation

We may use automated systems, structured questionnaires, internal logic, templates and digital tools to help generate bathroom planning reports, estimate ranges, recommendation summaries and fitter-matching outputs based on the information you provide.

This helps us process enquiries more efficiently and provide more relevant planning guidance. Where appropriate, outputs may also be reviewed, adjusted or supplemented by a person.

We do not use your data to make solely automated decisions that produce legal effects or similarly significant effects on you.

8. Sharing Your Data with Verified Fitters

If your enquiry is suitable, we may share relevant project and contact details with selected verified fitters, installers, designers or related bathroom service providers so they can review your project and contact you about it.

This may include your:

• name and contact details;
• postcode or service area;
• bathroom type and project scope;
• budget range and timeline;
• survey answers and stated preferences;
• planning summary, report summary or project notes;
• photos or files you choose to provide.

Once your personal data is shared with a fitter or other provider for the purpose of discussing your project, that provider will usually act as an independent controller of your personal data and their own privacy policy and terms will apply to their handling of it.

9. Other Categories of Recipients

We may also share personal data, where reasonably necessary, with:

• website hosting, domain, security and infrastructure providers;
• form, CRM, scheduling and communications platforms;
• report generation, document management and workflow providers;
• analytics and advertising technology providers;
• professional advisers, accountants, insurers and legal advisers;
• regulators, law enforcement bodies, courts or public authorities where required.

10. Cookies, Pixels, Analytics and Advertising Technologies

We may use cookies and similar technologies on our website, including analytics tools, scripts, tags and tracking pixels.

These may include, for example:

• Google Analytics to understand website usage and performance;
• Google Ads tools to measure ad effectiveness, improve campaign relevance and understand conversions;
• Meta / Facebook technologies, including the Meta Pixel and related tools, to measure performance of our advertising and improve remarketing or audience insights;
• other website analytics, attribution, optimisation or lead-tracking tools we may use from time to time.

These technologies may collect information such as device identifiers, browser data, pages visited, actions taken on the website, referral source, campaign data and approximate location.

Where required by law, we will ask for your consent before using non-essential cookies or similar technologies. You can also manage your preferences through our cookie controls, where available.

11. Marketing Communications

We may contact you about your enquiry, your report request, fitter matching, next steps, planning guidance or related service information.

Where required by law, we will only send promotional marketing by email, SMS or similar methods where you have consented or where another lawful basis applies.

You can unsubscribe from marketing communications at any time by using the unsubscribe link in the message or by contacting us at [email protected].

12. International Transfers

Some of our service providers and technology partners may process personal data outside the UK.

Where personal data is transferred internationally, we will take steps intended to ensure it is protected appropriately under applicable data protection law. Depending on the provider and destination, this may include reliance on adequacy regulations or appropriate contractual safeguards.

You can contact us if you would like more information about the safeguards used for international transfers relevant to your data.

13. How Long We Keep Your Data

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• handle your enquiry and generate any requested report or planning output;
• manage fitter introductions and follow-up communication;
• maintain business and compliance records;
• resolve disputes, complaints or legal matters;
• comply with legal, tax, accounting and regulatory obligations.

The exact retention period may vary depending on the type of data, whether your enquiry progresses, whether a fitter is introduced, the nature of any ongoing relationship, your consent choices and our legal obligations.

Marketing data is typically kept until you unsubscribe, withdraw consent or we determine the data is no longer needed. Cookie and analytics retention may also depend on the tool, settings and your consent preferences.

14. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

• request access to your personal data;
• request correction of inaccurate or incomplete data;
• request deletion of your personal data;
• request restriction of processing;
• object to processing;
• request portability of certain data;
• withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us at [email protected].

Your right to object: you have the right to object to our processing of your personal data where we rely on legitimate interests, and you have the right to object at any time to processing of your personal data for direct marketing purposes.

15. Data Security

We use reasonable technical and organisational measures intended to protect personal data against accidental loss, unauthorised access, misuse, alteration or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure. You should take appropriate care when submitting information online.

16. Third-Party Websites

Our website may contain links to third-party websites, services or resources. We are not responsible for the privacy practices or content of those third parties. We recommend that you read their privacy policies before providing personal data to them.

17. Children's Privacy

Our website and services are not intended for children. We do not knowingly collect personal data from children through Bathroom Converter.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal obligations or business practices. The latest version will always be published on this page with the updated effective date.

19. Contact Us and Complaints

If you have questions about this Privacy Policy or how we handle your personal data, please contact:

Outsourced Constructions LTD
Trading brand: Bathroom Converter
Email: [email protected]

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal data has been handled unlawfully or unfairly.

ICO website: https://ico.org.uk/